Anatomié Absinthe is an Absinthe Distillery with the aim of revitalising an enigmatic and somewhat elusive spirit for a new, young-adult market. The main logotype employs bold, tall and arched geometric letterforms that hark back to Art Deco and Mid-century design motifs, creating an aesthetic that is evocative of the spirit while also engaging the target market. Of the two lines that contain the type, the top has an incision in it, with the negative space representing the accent of the 'é'.
The colour palette exploits the key botanicals used in the creation of Absinthe as the initial basis for its inspiration.
The bottle design is intended to evoke those found in an old apothecary, again exploiting the mystique and allure surrounding Absinthe. The arch from the main logotype carries through to the bottle label, which features vintage anatomical illustrations of a skull, connecting with the brand name and once again exploiting the rich tapestry of rumours and myths that once surrounded the spirit (such as its potency to cause hallucination and the perils of its high proof).
Absinthe Verte
Absinthe Verte
Absinthe Blanche
Absinthe Blanche
